![]() Blue Sky’ by Electric Light Orchestra, consistently voted ‘the happiest song in the world’, elevated through media formats that prioritise audio-on. The feel-good factor of the campaign is amplified by the brand’s iconic, upbeat music track ‘Mr. The media mix is expertly crafted by OMD UK to maximise both reach and impact against key audiences, letting the athletes shine in as many spaces as possible while prioritising more trusted channels and environments. ![]() It’s a Sunday, and against the clock, they squeeze in as much of their weekly electricity usage as they can between 11am and 4pm, the window in which British Gas rewards its customers with half-price electricity, when renewable sources are more readily available.Ī buzz of activity follows, including Tom Daley vacuuming in his swimming trunks, Ellie Simmonds repairing her trophy shelf with a power drill and Katarina Johnson-Thompson exercising in her slippers.īeyond TV, the multi-channel campaign playfully subverts sports advertising stereotypes across cinema, radio, press, digital, social, bus wraps and high impact OOH across the UK, designed to reach the nation at large. It starts like an intense, high-performance sports advertising film you’d expect from the likes of Adidas, as the elite athletes seem to steady themselves for the biggest moment of their sporting careers.īut in a dramatic and unexpected twist, they propel themselves into a different kind of race. To deliver that important message, who better than three high-performing and high-energy Team GB and ParalympicsGB athletes: Tom Daley (OBE), Katarina Johnson-Thompson and Ellie Simmonds (OBE).ĭelivered with agency partners The&Partnership and OMD UK, the campaign’s showpiece is a 60 second TV film, directed by Traktor. ![]() British Gas, the nation’s most trusted energy supplier, has partnered with Team GB and ParalympicsGB, among the nation’s most loved institutions, in a new campaign that flips sporting stereotypes on its head.Īs the category leader, British Gas is stepping up to drive positive change in the industry by rewarding its customers for better, more sustainable, energy use. ![]()
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